Byron Denton and Safaa Lloyd x Superdry Be Iconic

Byron and Safaa are both well known for their engaging fashion content, but with an edge. Superdry recently chose to work with them for their Be Iconic campaign, which received fantastic traction from their audiences Byron showcasing their classic designs in a fun and unique way.

Byron used his natural creative flare to pull together props and homeware items to bring the story to life. Meanwhile, Safaa used her effortless urban look to tie the items together with a street/athleisure edge. The perfect content for a #StayHome campaign.