On Tuesday 28th January, we invited a collective of talent to join The Body Shop in celebrating the launch of two new additions to the brand’s Hemp range, the Hemp Overnight Nourishing Rescue Mask and Hemp Hydrating & Protecting Shower Oil. The day kicked off at The Dusty Knuckle Bakery in Dalston, where the group took part in a three-hour bread making workshop to make their very own vegan sourdough loaf with hemp seeds. Tying in to the campaign theme of hard-working hands, to align with the iconic Hemp Hand Protector, our guests got stuck in, learning about the process whilst kneading, shaping and baking the bread. Branded aprons were provided for all guests made from sustainable, organic cotton, which they were able to take home at the end of the class along with their freshly baked loaf.
Following the class, the group were whisked off to Shoreditch Treehouse, an intimate venue, in the heart of one of London’s most vibrant areas. The ‘Treehouse’ provided the perfect setting for the evening, decked out with fairy lights, plants, foliage and props that provided plenty of photo opportunities.
On arrival guests were greeted by live music from Piano Works Pianist Sean Keating. Branded song cards were created for guests to write up their favourite tune requests, with Sean playing fun renditions of chart classics. Room Service provided food and refreshments, curating a bespoke menu for the event that consisted of a five-course vegan buffet. This menu, which had an Asian theme, tied into the origins of the Hemp plant, with hemp seeds, flour and milk used within each of the recipes.
Before the meal guests were treated to a performance from magician Archie Manners. Archie, who has performed for the likes of the Queen and royal family, entertained everyone over the course of the evening with a host of jaw dropping tricks and as a result garnered a crowd of new fans as the evening ended on a hemp-tastic high!