Hobbie recently released his latest single, French Toast, accompanied by a fantastic music video. Unable to film the music video in LA as planned, Hobbie reached out to his friends for some help. The result is a fantastic example of collaboration and creativity in this strange time – check it out on his IG and YouTube. The track is available to stream on Spotify, Apple Music and Soundcloud.
Listen out for more new music from Hobbie in the coming months!
Byron and Safaa are both well known for their engaging fashion content, but with an edge. Superdry recently chose to work with them for their Be Iconic campaign, which received fantastic traction from their audiences Byron showcasing their classic designs in a fun and unique way.
Byron used his natural creative flare to pull together props and homeware items to bring the story to life. Meanwhile, Safaa used her effortless urban look to tie the items together with a street/athleisure edge. The perfect content for a #StayHome campaign.
Bronte recently collaborated with activewear brand, Fabletics, as their new brand ambassador, working across their VIP membership. She has been keeping herself active using the Couch to 5k app during self-isolation, and Fabletics has been keeping her looking and feeling fabulous whilst doing so. What a perfect duo!
Our youngest influencer, Emma, has kept her YouTube audience busy during self-isolation, with her recent collaboration with the wonderful movie release, Trolls World Tour! Emma had a night in with her family to watch the release with lots of sweets and popcorn and was able to offer her subscribers a link to join her in this fun at home activity.
We are delighted to welcome Alexis Caught to M&C Saatchi Social. An award-winning podcaster, presenter, writer and seasoned rugby player for The Kings Cross Steelers, Alexis Caught is a true leader in the global queer community. On Saturday the 16th of May he was the first person ever to run an Instagram takeover of Will and Kate’s @KensingtonRoyal, the official instagram account of the Duke and Duchess of Cambridge, to launch Mental Health Awareness Week 2020. His Instagram audience love him for his diverse, humorous content that ranges from fashion, skincare and travel through to LGBTQ+ issues, politics and gaming. Alexis is one to watch in 2020.
Skincare enthusiast James not only reviews and tests skin and haircare products, he also takes a deeper dive in to those products, looking at ingredients and exploring problem areas for viewers helping to educate his audience on their purchases.
Previously a stylist who worked for ASOS and Topman, James is your go to guy for personal grooming and self-care advice for both men and women.
Alongside his social media channels James also has a podcast he hosts with his brother Robert called “The Double Cleanse”.
With years of experience and in-depth knowledge, Robert’s YouTube channel is a destination for real advice and tips. A professional make-up artist, Robert puts products to the test from drugstore to high-end ensuring only to recommend the best to his audience, along with detailed tutorials to help achieve his looks. His Instagram page also showcases his skills featuring colourful and glam looks.
Robert also has a podcast alongside his brother James, “The Double Cleanse”.
Anastasia Kingsnorth was interviewed and shot for a glamorous and insightful feature in this month’s Blogosphere magazine. In the issue, Ana talks about growing up online, her crazy growth and rise on YouTube, getting management and her plans for the future including her online ambitions as well as setting her sights on the land of TV too.
Bioré recently announced Saffron as their first ever brand ambassador. Saffron will be creating content for the brand who’s focus this year is to Do Different. Saffron will also be point of sale in stores across the UK and will be hosting various consumer events.
UK Marketing Director Louise Yankovic-Jenkins said, “We knew that Saffron was already a huge fan of Bioré and so are thrilled to be partnering with her as our first UK ambassador. She represents everything that we stand for as a brand – from her love of all thing’s skincare and beauty to her willingness to ‘do different’ and make a positive impact to the lives of her friends, family and followers. 2020 is a big year for Bioré, and we’re looking forward to working with Saffron as well as unveiling some exciting new launches…”
After receiving great feedback from working with them last year, Kaushal is collaborating with Daniel Wellington again. A massive fan of the minimalistic, elegant watch brand, Kaushal is more than excited to create content for them featuring some of their timeless classics – watch this space!
Following on from a successful collaboration last year, Leanne has partnered for a second year with Huawei this time on their new P40 Pro model. Leanne’s content is already top notch, so expect to see added wow factor with its camera’s insane new features across her Home, Lifestyle and (almost one year old cats) Chester and Blu’s account 🙂
Sour Lemons aims to equip young leaders with skills, networks and experiences needed to level the playing field and smash down barriers that have previously held them back. At the end of last month Nicole was invited to the monthly Sour Lemons supper club to speak out about her leadership journey and how she’s successfully ‘turned sour lemons into lemonade’. The webinar was streamed to a live audience and addressed the lack of diverse leadership in the creative and cultural sectors.
Anastasia, Steph and Soph have been announced as Benefit Brow Hero’s – Women championing benefit brows this year with their real-life tutorials, tricks and tips. All three of them are long-term supporters of Benefit, regularly attending events and trips they’ve been invited on. They are all beyond excited to be working so closely with a brand they’ve known and loved for years.
After working with Samsung in 2019, Barbara is thrilled to be working with them again this year on their latest devices, including the new Samsung Galaxy S20 phone. Barbara is a huge tech fan and has produced some engaging content.
Safaa Lloyd is a criminology and psychology student with Moroccan heritage who is currently based in London. Safaa’s popular instagram account demonstrates her eye for interior style which she is passionate about as well as her beauty tips and recommendations, her travels and day to day life. See full profile here.
Amie Johnson is a British YouTuber who has amassed an impressive 1.8 million subscribers and over 1 billion views throughout her career on the platform. Amie is loved by her followers for being down to earth and relatable, sharing her knowledge on all things fashion, beauty, and lifestyle with some fun challenges thrown in along the way. Gaining popularity on TikTok, Amie has a confident personality that her audience love to watch. Now 18 years old, Amie has transitioned her content style from her previous moniker ‘Hello It’s Amie’ to ‘Amie Johnson’ as she shares the journey of growing into adulthood with her followers.
The UK’s YouTube Community Unite For The NHS With New ‘Super Saturday’ Fundraising Movement Launched By Saffron Barker
Based on an approach from Saffron Barker, we have orchestrated the launch of a fantastic new initiative to encourage other YouTubers from within and beyond our own network to donate their advertising income to NHS Charities Together. This Saturday YouTube stars are asked to support this amazing cause and donate their advertising income from one video of their choice which we are asking them to upload on Super Saturday, 11th April 2020.
Ensuring we brought together support from YouTube and a clear strategy for how this enterprise could be as effective as possible we arrived at a plan for Saffron and other prominent YouTube talent to harness their social media power by encouraging their followers and the public to watch their YouTube videos on Super Saturday but, most importantly, to watch the ads in order to drive up the income for donation. Each YouTuber will then donate individually to the charity. The YouTube and influencer community will also be encouraged to share the official donation link via their platforms – the bigger the reach, the bigger the impact on donations for the NHS heroes.
NHS Charities Together is the organisation that brings together all the official charities of the NHS. As the official charity partner to the NHS, they are working with NHS England on a nationally co-ordinated response to support NHS staff and volunteers caring for COVID-19 patients.
Ellie Orton, the Chief Executive of the charity has said: ‘Thank you Saffron, and to all of the other amazing YouTubers, for donating to our Covid-19 Urgent Appeal on Super Saturday. Your support truly matters and will make a huge difference. And thank you everyone who has come forward to support our COVID-19 Urgent Appeal so we in turn can support NHS staff, volunteers and patients who are impacted by this crisis every day.’
Please look out for the #YouTubers4NHSHeroes and get ready to watch!
It’s been a great start to 2020 for Nicole Crentsil which started on a high as she took on an ambassadorship for The Body Shop and also launched the Black Girl Festival Academy in association with Apple and the Mayor of London. The academy is a 7-month community-focused creative programme designed to equip black women aged 17-25 with the tools they need to create events for their communities. Always in demand, she is currently in New York as honorary guest with Estee Lauder Companies x NOBLE Black History Month
On Tuesday 28th January, we invited a collective of talent to join The Body Shop in celebrating the launch of two new additions to the brand’s Hemp range, the Hemp Overnight Nourishing Rescue Mask and Hemp Hydrating & Protecting Shower Oil. The day kicked off at The Dusty Knuckle Bakery in Dalston, where the group took part in a three-hour bread making workshop to make their very own vegan sourdough loaf with hemp seeds. Tying in to the campaign theme of hard-working hands, to align with the iconic Hemp Hand Protector, our guests got stuck in, learning about the process whilst kneading, shaping and baking the bread. Branded aprons were provided for all guests made from sustainable, organic cotton, which they were able to take home at the end of the class along with their freshly baked loaf.
Following the class, the group were whisked off to Shoreditch Treehouse, an intimate venue, in the heart of one of London’s most vibrant areas. The ‘Treehouse’ provided the perfect setting for the evening, decked out with fairy lights, plants, foliage and props that provided plenty of photo opportunities.
On arrival guests were greeted by live music from Piano Works Pianist Sean Keating. Branded song cards were created for guests to write up their favourite tune requests, with Sean playing fun renditions of chart classics. Room Service provided food and refreshments, curating a bespoke menu for the event that consisted of a five-course vegan buffet. This menu, which had an Asian theme, tied into the origins of the Hemp plant, with hemp seeds, flour and milk used within each of the recipes.
Before the meal guests were treated to a performance from magician Archie Manners. Archie, who has performed for the likes of the Queen and royal family, entertained everyone over the course of the evening with a host of jaw dropping tricks and as a result garnered a crowd of new fans as the evening ended on a hemp-tastic high!
As the winners of the 25th National Television Awards were announced last week at the O2 in London, Anastasia joined the ceremony and celebrations, walking the red carpet with Nouveau Lashes.
GWG was founded in the shape of a highly active digital community that acts as a support network for female degree students who encourage and help each other navigate their way through life, particularly after graduation when anxieties can run high.
University of Reading alumnus Brontë’s summer holiday following graduation was dominated by uncertainty about her career path, a sense of decision making pressure and loneliness in the wake of leaving campus life behind. She found herself wishing that there was a group she could be part of where everyone felt the same way and could offer support and advice from their own experiences. At that moment Gals Who Graduate was born. Today the brand has morphed into a support network of over 10,000 girls who all have a connection to a University experience and a passion to support and guide others.
GWG has recently partnered with like-minded brands from Superdrug to Charlotte Tilbury and 21 Buttons.
The new year has seen exciting developments and evolutions for Gals Who Graduate. We worked to develop a brand new logo and released a range of much anticipated merch to match.
January also saw us produce and host our third Gals Who Graduate event at Ballie Ballerson which members of the online network attended. It was an amazing evening with truly inspirational girls who all agreed that they left the event with a new group of friends. Watch this space, there’s much more to come!
As part of the ongoing work we do for ethical beauty retailer, The Body Shop, M&C Saatchi Social took to East London to organise, and host four consecutive days of branded events for the brand.
The first in the series took place at one of London’s most prestigious hotels, The Ned, as we organised and invited 15 Talent that worked closely with the brand over the year to join The Body Shop in celebrating 2019 and its successes. Baking expert, Juliet Sear, kick started the day with a vegan festive cake decorating masterclass within the hotels private event space, followed by champagne on The Ned’s terrace. Guests got to enjoy the luxuries of The Ned’s spa, and the evening was finished off with a private dining experience in the Princes Dome on the roof of the hotel. All rooms were decked out with an array of seasonal and best-selling The Body Shop amenities, and when returning to their rooms after an evening of dining, guests were greeted with starry night lights, a luxury set of sustainable PJ’s and a copy of Elena Favilli’s best seller, Good Night Stories for Rebel Girls.
The next day Juliet Sear joined us again, this time at The Truman Brewery to host another cake decorating workshop as part of The Body Shop’s press day. A selection of influencers came along to get creative and decorate their own pre-baked cakes to take home, decorations and flavours aligning with the brands three limited edition seasonal scents.
Over the next two days that followed, The Body Shop opened the doors of The Truman Brewery to the public, commandeering the event space which was transformed into a dream-like area in light of their Christmas campaign, Dream Big. With entry free of charge, the main event space offered a pop up shop, free massages, make-overs, consultations and many more immersive and interactive features.
Alongside this, M&C Saatchi Social organised a series of ticketed panels and workshops, sourcing and inviting along a collective of inspiring curators and opinion formers to speak about topics surrounding skincare, sustainability and achieving your dreams. In addition to this, we invited back Juliet for a third time to host a ticketed vegan cake decorating masterclass and infamous London florists, Wild At Heart who hosted a ticketed Christmas wreath making workshop.
The week of events were a huge success, achieving 246 individual pieces of organic coverage surrounding The Ned overnight stay and press day alone. Feedback from the brand, panellists and guests of the overnight stay were incredibly positive. More so, M&C Saatchi Social were able to introduce and start relationships between the brand to a number of Talent that they now plan to integrate into upcoming campaigns in 2020.
All panels across the weekend were streamed live, and can be found on The Body Shop Facebook platform @TheBodyShopUK
Our wild and fabulous influencer Helen Anderson has recently launched her own shoe collection with stylish footwear brand, Koi. You’ll see a selection of 7 styles including chunky black boots, cowboy boots and leopard patent booted heels – all styles are quintessentially Helen. Helen launched her collection at the basement venue, The Gallery in West Hampstead, surrounded by friends and family. The night was a great success, in true Helen-style, filled with pickle-backs and tasty sliders. If you haven’t already got yourself a pair, then head over to the website now, as you may find a few final pairs left!
We are pleased to announce our newest talent signing – the wonderful Nicole Crentsil. Nicole is an established public speaker, curator of Black Girl’s Festival and opinion former. Listed as ‘one of 100 women to follow on Twitter and Linkedin’ by Forbes in 2018. Her passion for supporting and promoting diversity through various industries alongside her drive to stimulate forward thinking conversations, awarded Nicole as Time Out 1 of 50 Londoner’s shaping the city’s cultural landscape. We are excited to welcome Nicole on board!
After all her hard work curating this fun collection with the team at Skinnydip, Soph was thrilled to release her product collection in collaboration with the brand on Thursday 3rd October. The collection features a celestial and marble theme including phone cases, accessories, makeup bags and jewellery. Following a meet and greet which she hosted in the Neal Street Skinnydip store, Soph is incredibly excited to share her creations with her followers.
The Sunday Times released their top 100 UK influencers list last Sunday and a number of M&C Saatchi Social represented influencers were featured. Saffron Barker came in at number 5 – being the top female influencer on the list. Jordan Lipscombe soon following in the top 20 at number 16, with the likes of MakeupJunkieG, Kaushal Beauty, Anatasia Kingsnorth, Fab Hannah and Soph Does Nails following at numbers 52, 70, 81, 87 and 89 respectively.
After being announced as the 4th contestant on BBC’s Strictly Come Dancing earlier in the year – Saffron Barker shined in the opening episode on Saturday night. The team at M&C Saatchi Social are incredibly proud of Saffron and can’t wait to watch her and her partner AJ Pritchard sparkle every week.
After much anticipation, 21-year-old beauty and fashion guru Jordan Lipscombe has released her long awaited clothing line with Missguided. The range features 40 pieces ranging from dresses to lounge wear and is Jordan’s first major fashion project. She is super excited to be working with a brand she already loves and is passionate about sharing this range with everyone.
After a sell-out success with her first range in October last year, YouTuber Saffron Barker has announced the release of her second Primark range. The high-street retailer have worked with Saffron to create a gorgeous homeware, nightwear and travel accessories range.
What has been a long-awaited collaboration was finally released for purchase last week on the leading online retailer, Beauty Bay. Social media beauty guru Jordan Lipscombe has curated three unique eyeshadow palettes with slick black packaging and 8 colours in each.
Last week saw the officially unveiling of the M&C Saatchi Talent Group. The new division of the M&C Saatchi Group is the merging of M&C Saatchi Merlin celebrity talent management, Red Hare social talent management and Grey Whippet, the influencer marketing agency. In a wonderful night of celebrations and speeches from Richard Thompson and Jonathan Poole.