NEW SIGNING: Ursula, Hugo & Huxley

Ursula Aitchison is a photographer and owner of two adorable Golden Retrievers – Hugo and Huxley – based in London, UK. Now with an audience of over 200K, Urusla’s Instagram @hugoandursula continues to grow. She proves that life with two dogs is never boring by documenting their lives in adorable pictures that might encourage you to finally get a dog – or another one.

NEW SIGNING: Erin Rutherford

Northern foodie Erin’s YouTube channel is growing rapidly, with her views on nearly all her videos exceeding her current subscriber base. A YouTube first talent, Erin’s personality is what really seems to work for her on YouTube as well as the food she prepares – Just read the comments on some of her latest videos to see her really engaged and supportive following. We are excited to help her develop into a really credible, strong Youtuber whilst building up her other social platforms.

Talent Update: Barbara Rossi

Having managed a pharmacy for 8 months during one of the most challenging times for healthcare services, all whilst studying at university, @thebarbararossi is finally embarking on a new journey – and is now becoming an aesthetic practitioner and starting her own business! We wish her all the luck in the world – follow her journey over on her channel 👀

NEW SIGNING: Ecem Gundogan

Having only uploaded 15 videos so far, Ecem has gone from zero to 34,500 subscribers in no time. Gaining over 20,000 subscribers in the last month, her content ranges from fitness, to food and lifestyle. As her growth continues on YouTube, Ecem is now looking to branch out and build her presence across her other social platforms!

NEW SIGNING: Lily Isabella Clark

Lily is a fashion-focused content creator with the ability to work with a variety of brands, creating slick minimalistic looks, in and around  her gorgeous aesthetically pleasing Manchester based apartment. Having started her Instagram during the height of lockdown, Lily has since amassed 75,000 followers, gaining on average 500 followers a day over the last month! Simultaneously delivering effective and beautiful content makes her unique in the fashion space and her Instagram is not one to miss. 

NEW SIGNING: Shamiso Claudia

Shamiso is a fast-growing beauty fashion and lifestyle Influencer, who has accumulated 24k followers on Instagram in a very short space of time. Having already worked closely with the likes of Boohoo and Fashion Nova, Shamiso has the potential to keep growing at a rapid pace as she is introduced to new brands. Although she is just on Instagram currently, Shamiso is keen to expand her reach across to YouTube – watch this space!

Nicole Crentsil X Forbes 30 Under 30 Europe 2021

It has been a year without museums, galleries, theatres and exhibits, but despite the economic blow to the arts and cultural enterprises, the 2021 30 under 30 art & culture honorees for Europe represent a savvy group of young founders, leaders and specialists who found creative ways to excel during a year of isolation.

Among the honorees is the wonderful Nicole Crentsil, a Ghanaian-British entrepreneur, creative consultant and cultural creator. Before the pandemic, Nicole launched Black Girl Fest Academy in association with Apple and the Mayor of London, a seven-month programme aimed at young Black women looking to get into the events. Given the implications of lockdown and COVID restrictions, Nicole was quickly forced to reimagine the academy in virtual form. By pivoting the festival to online programming, Nicole has used the opportunity to build a platform where its more than 50,000 members can now connect and access professional development tools online.

The experience has given her food for through when it comes to imagining what events will look like post-coronavirus, but this time of reflection has also made her consider how else the industry should be changing.

Despite it being a particularly interesting year for curators, Nicole has embraced this challenge to meet the digital moment, by building an online community when we needed it most. It’s no wonder she has been listed as one of the most successful young European creatives!

NEW SIGNING: Rikki Sandhu

With over one million followers and 20 million views on TikTok, Rikki is truly a TikTok sensation. Her dedicated following has been gained making fun, interactive beauty style content and since starting her platform, she has worked on several campaigns including Makeup Revolution, Iconic London, Sand&Sky & Warner Music Group. Also focusing on body positivity, Rikki is looking to now branch out and build her Instagram, whilst starting a YouTube channel too!

NEW SIGNING: Georgia May

Georgia May is a fashion and lifestyle creator based in North London, who has built a loyal following of 160,000 subscribers on YouTube and 87,000 followers on her Instagram. Working with some of the UK’s hottest brands including Nasty Gal, Lounge, Pretty Little Thing and LOOKFANTASTIC,

Georgia never fails to create consistently engaging content. If you’re looking for fashion forward styling look-books and colourful, on-trend shopping hauls, Georgia May is your go to.

Dad V Girls X TK MAXX UK

Dad V Girls for TK Maxx and Homesense UK, who have both partnered with Comic Relief to create this amazing march for Red Nose Day.

A portion of money made from each of the sales will be donated to Comic Relief to help vulnerable children and young people in the UK and around the world.

Ben West X We Are Beyond

Congratulations to Ben West, who has been made an official ambassador for We Are Beyond. Ben has worked so hard to shine a spotlight on young people’s mental health and evolve the conversation around it.

Ben also went live on the Wagamama UK’s Instagram page this week, for their ‘Conversations off Campus’ series. Tune in to hear him talk with Young Minds UK about student mental health for University Mental Health Day.


Soph collaborated with MADE, using their beautiful products to transform her filming space. You can go check out her YouTube channel to see the full transformation from start to finish!

New Signing: Hari Beavis

Huge welcome to Hari Beavis, also known as Baking with Beavis, who is currently taking the world by storm with her infectious personality and easy tomato recipes. In her final year at University and a self-proclaimed ‘uni chef’, Hari loves creating fun and innovative recipes on a budget… because whoever said students had to eat pasta and tinned tomatoes everyday was wrong!

Hari is happiest when she is in the kitchen with her friends and family, cooking up a feast and experimenting with new ingredients. Welcome to the team!

Leanne Lim Walker X Homebase

Over December Leanne’s home account reached 50K followers and is now close to hitting 60K. Having recently collaborated with Homebase, Leanne’s content features a mixture of home inspiration and handy DIY tricks. Leanne also features her home content on a TikTok account – check out this video went viral with over 3.2 million views here.

Nicole Crentsil X Uniqlo

Taking part in the global campaign with Uniqlo and Uniqlo UK “What will you wear tomorrow”, Nicole shared more about her creative career as a cultural curator and how her clothing allows and inspires her to be condfident with everything she does. The content can be found here.

Wendy & Saffron Barker X Mum Made Me Do It Podcast

After increasing demand from their fans, Wendy and Saffron Barker have launched their very own podcast: ‘Mum Made Me Do It’, where they chat all things mums and daughters in everyday life, totally unfiltered. From relationships to body confidence, growing up to YouTube, giving advice and getting their bug bears off their chest – each episode is seriously entertaining! Available on Apply and Spotify Music now.

Soph X Skinny Dip

Soph released her 3rd drop with Skinnydip following the success of her two previous collections with the brand. The range can be found here and includes comfy tracksuits along with some gorgeous jewellery pieces as well!

Olivia & Alice X TikTok

Business women, Olivia and Alice are a dynamic sister duo based in London.  With a passion for fashion, their style is impeccable and extremely inspirational. They live and breathe up to date style and trends, which you’ll see from their carefully curated Instagram page.

Therefore, this month it was no shock that one of their stylish and creative reels hit an amazing 1 million views -Click here to give it watch!

Nicole X #ShareTheMicUK

At the start of the month, Nicole took part in the incredible #ShareTheMicUK campaign across Instagram alongside 70 other accomplished women.  The campaign involved Black women, whose work and voices are shaping a better future, joining forces and taking over the Instagram accounts of prominent White women with strong audiences. Nicole was paired up with TV personality Fearne Cotton, taking over her Instagram platform and spending the day sharing her stories, perspectives and her incredible work on Black Girl Fest and new project Big Sis.

Anastasia X Skinny Dip

October is off to a great start for Anastasia Kingsnorth, who has released her very own line with Skinny Dip. The 30-piece collection is incredibly personal to Ana and her viewers, ranging from gorgeous clothes to fashion accessories and unique phone cases. Go check out the new collection on the Skinnydip website now!

Kaci-Jay X In The Syle UK

Kaci-Jay Conder, the eldest sister of the Dad V Girls tribe, has just released her first ever collection with In The Style UK. Kaci-Jay has always been a huge lover of the brand and has enjoyed working with them on social content previously, so this collaborative fashion edit is a dream come true! The range is all things loungewear, with bright colours and gorgeous designs, it’s no surprise the collection has been a huge success. Go check out the pieces on the In The Style Website!

Sabrina Britton X H Beauty

Sabrina had the honor of opening Harrods first ever standalone H Beauty store in Lakeside, Essex. It was big move for Harrods, which is best known for its giant multi-category luxury Knightsbridge flagship. The new store includes brands such as Chanel, La Prairie, Creed, Huda Beauty, 111Skin, Uoma and Iconic London, as well as the classic Harrods Champagne Bar!


Tasha Green X JD & Nike

The wonderful Tasha Green recently partnered with JD & Nike to support the launch of their Move to Zero campaign, which you can learn more about here. Focussing on sustainable footwear, Nike’s vision to tackle climate change is reflected in this campaign. Tasha was super excited to support Nike in their journey towards zero carbon & zero waste and created some stunning content – as always!

Lily Melrose X Boots & Bondi Sands

Lily Melrose was recently seen grinning from ear to ear on the gram, showing off her gorgeous tan and fave swimsuit. Whilst Lily would rather be topping up her tan in Ibiza at this time of year, the collaboration with Boots and Bondi Sands showed Lily sporting her favourite tan from a bottle. Still giving us all the summer vibes!

Saffron Barker X In The Style UK

After launching a sell-out loungewear collection in May with Manchester based fashion brand In The Style, Saffron Barker couldn’t wait to work with the team again.

Shortly after in June, her second summer range was released. This range, shot to stunning Miami backdrops, featured more formal wear pieces, including dresses, playsuits and co-ords.

Most recently, Saffron’s stunning swimwear collection launched. With bright colours and gorgeous designs, it’s no surprise the collection was another huge success.

It doesn’t end there! A brand-new collection is set to be revealed this Monday 24th, which is sure to be another success for the 20 year old YouTube star. Keep your eyes on the In The Style website to see more!