Dani Nicholls

A severe acne sufferer, Dani has spent thousands of pounds in the past on skincare products in her pursuit to manage her skin condition.

After seeking professional advice, she now uses her platform to share her experiences and struggles – her mission is to help and support those in a similar position to build a better relationship with their skin. Dani focuses on educating her audience on the effects and benefits of skincare products, simplifying what can be a complicated and confusing subject.  Her recommendations come highly regarded by her audience as well as the brands she works with across the beauty and skin spectrum.

Based in London, her professional history as a marketing consultant in addition to being a creator mean she can work in tandem with brands like L’Oreal, Glossier, COSRX, Cetaphil and Dove to name just a few, offering feedback on their latest campaigns and initiatives as well as making beautiful and informative content.