Former personal shopper and stylist Emily Lucy-Rajch is your go to girl for “flattering outfits for girls with bums and tums”. Emily has built up a dedicated audience of over 1.2 million followers across her platforms, specialising in styling and outfit recommendations for mid-size women. Emily strives to ensure her content offers an inclusive space and helps women feel confident amongst all the pressure of body image and false beauty standards often seen online.
Emily has a background in social media and marketing and during the pandemic in 2020 she decided to go full-time as a content creator and hasn’t looked back since!
She is engaged with her audience ensuring that the content she creates, brands she promotes and products she shares are those her audience want to see and consume.
Working with a lot of high-profile brands such as New Look, Pour Moi, Simply Be, Skims, Primark and Gymshark, Emily doesn’t just focus on fashion but also beauty and lifestyle, and has worked with brands in these sectors such as Beauty Works, Tanologist and BaByliss.
Based in Leeds with her husband Anthony and adorable dog Max, 34-year-old Emily is (along with Anthony) the owner of successful clothing brand ELR Style, which launched in 2021. Their brand aims to provide multi-wear wardrobe essentials for shoppers, keeping quality high and ensuring items are flattering and reliable staples.