Lily Melrose

Lily is a trailblazer in the fashion, beauty, and lifestyle content creation space, recognized as one of the original fashion bloggers in the UK. Her journey began with a successful fashion and beauty blog, through which she has established herself as an authoritative voice and cultivated a dedicated following.

Known for her effortlessly cool and high-street style, Lily is celebrated as a go-to source for affordable fashion inspiration. Her kind, bubbly personality shines through on Instagram, where she has built trust as a reliable voice among her followers. Lily is equally passionate about beauty, delighting in sharing her favorite beauty brands and tips with her audience. Her expertise has been featured in major publications including Grazia, Look, Cosmopolitan, and The Guardian, where she has shared her fashion and beauty lifestyle hacks.

Now a devoted mother, Lily joyfully shares her journey into motherhood with her viewers across her content. Transitioning from YouTube, Lily now focuses on producing top-quality content on Instagram and TikTok, where she showcases her latest passions and interests alongside glimpses of her life as a mom. Her adaptability and knack for creating stunning visuals have led to collaborations with a diverse range of brands, including Quay Australia, BoohooMAN, Mitchum, Boots, and Givenchy.