As part of the ongoing work we do for ethical beauty retailer, The Body Shop, M&C Saatchi Social took to East London to organise, and host four consecutive days of branded events for the brand.
The first in the series took place at one of London’s most prestigious hotels, The Ned, as we organised and invited 15 Talent that worked closely with the brand over the year to join The Body Shop in celebrating 2019 and its successes. Baking expert, Juliet Sear, kick started the day with a vegan festive cake decorating masterclass within the hotels private event space, followed by champagne on The Ned’s terrace. Guests got to enjoy the luxuries of The Ned’s spa, and the evening was finished off with a private dining experience in the Princes Dome on the roof of the hotel. All rooms were decked out with an array of seasonal and best-selling The Body Shop amenities, and when returning to their rooms after an evening of dining, guests were greeted with starry night lights, a luxury set of sustainable PJ’s and a copy of Elena Favilli’s best seller, Good Night Stories for Rebel Girls.
The next day Juliet Sear joined us again, this time at The Truman Brewery to host another cake decorating workshop as part of The Body Shop’s press day. A selection of influencers came along to get creative and decorate their own pre-baked cakes to take home, decorations and flavours aligning with the brands three limited edition seasonal scents.
Over the next two days that followed, The Body Shop opened the doors of The Truman Brewery to the public, commandeering the event space which was transformed into a dream-like area in light of their Christmas campaign, Dream Big. With entry free of charge, the main event space offered a pop up shop, free massages, make-overs, consultations and many more immersive and interactive features.
Alongside this, M&C Saatchi Social organised a series of ticketed panels and workshops, sourcing and inviting along a collective of inspiring curators and opinion formers to speak about topics surrounding skincare, sustainability and achieving your dreams. In addition to this, we invited back Juliet for a third time to host a ticketed vegan cake decorating masterclass and infamous London florists, Wild At Heart who hosted a ticketed Christmas wreath making workshop.
The week of events were a huge success, achieving 246 individual pieces of organic coverage surrounding The Ned overnight stay and press day alone. Feedback from the brand, panellists and guests of the overnight stay were incredibly positive. More so, M&C Saatchi Social were able to introduce and start relationships between the brand to a number of Talent that they now plan to integrate into upcoming campaigns in 2020.
All panels across the weekend were streamed live, and can be found on The Body Shop Facebook platform @TheBodyShopUK