SJ Strum

Mum-of-three SJ is the leading authority on all things baby names.

As well as appearing on TV and helping actors and reality stars name their new arrival, SJ also shares Positive Parenting tips, vegetarian family meals and sustainable shopping with vintage hauls and Scandinavian inspired boho interiors.

Over the past year, SJ has worked with a variety of lifestyle brands including Emma Sleep, GoStudent, Reading Eggs, Visit Dubai.