SJ Strum

Mum-of-three SJ is the leading authority on all things baby names.

Alongside her chart-topping Podcast, Baby Name Envy, SJ regularly appears on TV and radio sharing her opinion and advice on trending and timely baby names. She is the BBC Correspondent on baby names and has helped actors and reality stars name their new arrivals. SJ has appeared on Good Morning Britain and featured in the Huffington Post, New York Times, Daily Mail and Femail, and recently featured on BBC Radio 4’s Women’s Hour to discuss and advise on new-born names.

Aside from her expertise in baby names, SJ provides parenting advice, wellbeing tips, vegetarian family meal ideas, sustainable shopping recommendations, and Scandinavian-inspired interior design.

Over the past year, SJ has worked with a variety of lifestyle brands including Emma Sleep, GAP, Reading Eggs, Visit Dubai.

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