Working hard to stand out from the crowd of makeup artists on YouTube, Roxi has created a unique niche for herself by carefully observing and analysing growing trends for creating extreme makeup looks as a form of self-expression.

Having amassed over 4 million subscribers of YouTube and reaching millions of monthly views, Roxi never fails to apply her creative flare when creating content. She has designed lipstick packaging for L’Oréal, worked closely with Coty, Missguided, Braun, TK Maxx and John Frieda, to name a few. Last year she also worked closely with brands including Wish, Nintendo and The Sims; showcasing her adaptability when it comes to creating different types of content.

Roxi also helms a successful collaboration with Make Up Revolution, selling online and in retail stores globally. At the start of last year, she launched her third-drop with them; which included the new ‘Cosy Vibes Palette’, Eyeliner, False Lashes and her very own Brush Set.

These professional triumphs combined with her relatable, easy going girl next-door personality, come together to make her one of the biggest names in the beauty and fashion space online.