At just 21 years old, Saffron has already taken the YouTube and social space by storm; culminating over 8 million followers across all her social platforms. Being named the UK’s top female influencer by The Sunday Times in 2019, Saffron has gone from strength to strength over the last couple of years. Her followers love her for her bubbly personality, infectious smile and consistently high-quality content which focuses on lifestyle, fashion, travel, beauty and family challenge videos.
Saffron has worked with many global brands giants such as Coca-Cola, McDonald’s, Alpro and was an ambassador for Biore Skincare in 2020 and 2021. She is always ahead of the fashion game, partnering with major UK fashion brands including Misspap, Boux Avenue and New Look. She also had several record-breaking sell-out collections with In The Style and had three successful homeware ranges with Primark. Saffron is also a fitness fanatic and is an ambassador for Bulk and Gymshark; encouraging her followers to lead a healthy lifestyle and promoting the importance of exercise for mental well-being.
Regularly taking part in campaigns for Children in Need, Comic Relief, Sign Health and Stand Up To Cancer, Charity partnerships very important to Saffron. She works closely with Alzheimer’s Research UK, running the London Marathon for the charity in 2019. More recently she ran the London marathon for a second time for Make-A-Wish Foundation. In 2020 she also launched #YouTubers4NHSHeroes for NHS Together raising over £20,000.
Saffron is a media favourite and has been featured in prints such as Glamour, OK! and Grazia. She also appears frequently on daytime TV and radio, breaking into the mainstream in 2019 Saffron when she was a contestant on BBC’s Strictly Come Dancing. She has gone on to appear in other shows such as Channel 4’s The Celebrity Circle and this year came first place with celebrity partner Lee Ryan on E4’s The Real Dirty Dancing. During 2020 Saffron also launched her podcast ‘Mum Made Me Do It’ with her Mum Wendy, hosted by Global.