Soph originally came to prominence online posting YouTube videos around her creative and intricate nail art designs, coining her previously infamous signature ‘Soph Does Nails’. Having established and audience of over 1 million YouTube subscribers and 450,000 followers on Instagram, and 250,000 on TikTok, Soph now ‘does’ life, fashion and beauty content – hence her recent and much more applicable name change.
Known as a trusted voice, 25-year-old Soph is relatable and transparent to her audience, who know her beauty reviews, trials and tutorials are credible and what she truly believes. Having worked with a variety of household beauty brands, including the likes of Maybelline, NYX, KIKO, Urban Decay and the Body Shop, Soph never fails to showcase her creativity in the flawless content she creates.
She has had many successful collaborations with brands she loves; releasing makeup ranges with Revolution, multiple accessory & clothing collections with Skinnydip London and has recently developed a long-term relationship with sustainable fashion brand, Goose & Gander. Having recently moved into her first home, Soph has also started tapping into the home & lifestyle space, recently creating some gorgeous homeware content for Made.