Known as a trusted voice in the beauty space, Soph has earned a reputation for her relatable and transparent approach to beauty reviews, trials, and tutorials. Her audience values her credibility, knowing that she speaks honestly about products she has extensively tested and genuinely believes in.
With a combined audience of over 2 million across her platforms, Soph engages her followers with glimpses into her life alongside beloved fashion and beauty content. She is known for sharing aspects of her personal life, including her wedding this year, adding a personal touch that resonates with her viewers.
Soph’s influence extends beyond her engaging content. She regularly collaborates with household beauty brands such as Maybelline, NYX, KIKO, Urban Decay, and The Body Shop, leveraging her platform to showcase their products authentically. Her successful partnerships include collaborations with Revolution and Skinnydip London, demonstrating her creative prowess and appeal to a diverse audience.
In a testament to her impact, Soph enjoys a long-term partnership with Maybelline and works closely with Dermatica, further solidifying her role as a leading figure in the beauty industry.