The UK’s YouTube Community Unite For The NHS With New ‘Super Saturday’ Fundraising Movement Launched By Saffron Barker
Based on an approach from Saffron Barker, we have orchestrated the launch of a fantastic new initiative to encourage other YouTubers from within and beyond our own network to donate their advertising income to NHS Charities Together. This Saturday YouTube stars are asked to support this amazing cause and donate their advertising income from one video of their choice which we are asking them to upload on Super Saturday, 11th April 2020.
Ensuring we brought together support from YouTube and a clear strategy for how this enterprise could be as effective as possible we arrived at a plan for Saffron and other prominent YouTube talent to harness their social media power by encouraging their followers and the public to watch their YouTube videos on Super Saturday but, most importantly, to watch the ads in order to drive up the income for donation. Each YouTuber will then donate individually to the charity. The YouTube and influencer community will also be encouraged to share the official donation link via their platforms – the bigger the reach, the bigger the impact on donations for the NHS heroes.
NHS Charities Together is the organisation that brings together all the official charities of the NHS. As the official charity partner to the NHS, they are working with NHS England on a nationally co-ordinated response to support NHS staff and volunteers caring for COVID-19 patients.
Ellie Orton, the Chief Executive of the charity has said: ‘Thank you Saffron, and to all of the other amazing YouTubers, for donating to our Covid-19 Urgent Appeal on Super Saturday. Your support truly matters and will make a huge difference. And thank you everyone who has come forward to support our COVID-19 Urgent Appeal so we in turn can support NHS staff, volunteers and patients who are impacted by this crisis every day.’
Please look out for the #YouTubers4NHSHeroes and get ready to watch!